May 13, 2014
Matlaw’s Introduces the NEW Filleto
Matlaw’s Introduces NEW Filleto™, Its First, Versatile Seafood Offering for Convenience Stores, Delis and Supermarket Hot Food Counters
Unique product from National Fish & Seafood satisfies growing “Grab and Go”, ready to eat sales category
GLOUCESTER, MA – May 14, 2014 – Matlaw’s, creator of America’s #1 Seafood Appetizer and a National Fish & Seafood brand, is bringing seafood to the hot foods segment and today launches the first Matlaw’s branded product in a new line of offerings for the convenience store, deli and prepared hot foods markets – the all new Filleto™.
Filleto™ provides Convenience Stores, Deli and Hot Food departments with a unique, new option to meet consumers’ rising demand for protein alternatives and on the go, ready to eat meals.
According to the NACS, The National Association for Convenience & Fuel Retailing, the U.S. convenience store count increased to a record of 151,282 stores last year and this number continues to rise. C-stores had record sales of $700.3 billion in 2012, and foodservice is an increasingly large driver of profits in this sector. In fact, according to NACS data, foodservice is the category that drives profits, accounting for 27.1% of gross profit dollars in recent years.
Filleto™ “Premium Alaska Pollock Tenders” and “Premium North Atlantic Cod Tenders” come in four distinct 2 oz. tender shapes and five bold flavors: Panko, Pubstyle, Bacon & Cheese, Southwest Tortilla, and Jalapeño that satisfy the Fish & Chips, Taco, “Grab and Go” sales categories and more. Available both pre-cooked and fully cooked for use in impingement ovens and convection ovens, as well as raw breaded for hot oil preparation, Filleto™ reconstitutes in minutes and retains its crunchy texture under heat displays.
A fantastic solution for retailers who require complete confidence in the quality, taste and safety of their hot prepared food selections, Matlaw’s Filleto™ is a convenient way for operators coast-to-coast to boost profits.
Jim Faro, Corporate R&D Director for National Fish & Seafood says, “For our Filleto™, we deliver bold taste and flavors, exceptional quality and ease in handling for our operators. We couldn’t be more excited about introducing our first products developed specifically for the hot foodservice industry. There’s more to come!”
About National Fish & Seafood
National Fish has a 30-year history of serving the seafood needs of retailers and food service customers, from large supermarket chains and retail wholesalers to food service distributors and restaurant chains. With our innovative product development, state-of-the-art domestic processing plants and cold storage logistics, we ensure you get the right seafood at the right price at exactly the right time. Our trusted Matlaw’s brand offers a line of seafood products that are ready to eat,ideal to meet both today’s demanding consumer and retailer needs. With over 40 suppliers across the globe that meet our Safe Quality Food (SQF) requirements, we boldly follow our passion for discovery to bring you the very best quality at the best price. That’s a pretty big thing for a seafood company to bite off. But we accept the challenge daily. We wouldn’t have it any other way.