Privacy Policy

National Fish and Seafood Incorporated, a Division of Pacific Andes, (“National Fish and Seafood”) knows that you care how information about you is used and shared, and we appreciate your trust that we will do so carefully and sensibly. This notice describes our privacy policy. By visiting, you are accepting the practices described in this Privacy Policy.
This Privacy Policy outlines the type of information that is collected by National Fish and Seafood on this web site and information collected by National Fish and Seafood offline, such as when you enter a National Fish and Seafood sweepstakes, contest or promotion, and how we use and protect that information. This Policy also tells you what to do if you do not want your Personal Information (defined below) collected when you visit our web site, and how you can change information you have already provided to us. This Policy applies only to the National Fish and Seafood web site and to information National Fish and Seafood collects offline. For example, it does not apply to banners, sweepstakes and other advertisements or promotions we may sponsor or participate in on web sites owned by third parties. In those instances, you must refer to the policies maintained by those websites.
Your use of this website is also subject to our website Terms of Use.

By using our web site or entering into a National Fish and Seafood sweepstakes, contest or promotion, you signify that you agree with the terms of our current Privacy Policy as posted in this area of the site. If you do not agree with any term in this Policy, please do not provide any Personal Information on this site or in any National Fish and Seafood sweepstakes, contest or promotion.
If you choose not to provide Personal Information on this site or offline, you may not be able to do certain things, like access particular areas of the site, enter a sweepstakes or contest, or send us an e-mail.

As used in this Privacy Policy, "Personal Information" means personally identifiable information such as your name, street address, telephone number, screen name and email address. You provide most of this type of information when you search, buy, participate in a contest or questionnaire, or communicate with customer service. For example, you provide information when you search for a product; communicate with us by phone, e-mail, or otherwise; complete a questionnaire or a contest entry form.
Our website is primarily designed and intended for adults. We may ask visitors to enter a birth date to restrict those who are underage from accessing certain sites, areas or features. If we learn we are dealing with a child (as defined by local law), we may ask for the e-mail address of a parent and make an effort to contact them to determine if the child has permission to provide information to us.
When you provide us with Personal Information, you are authorizing us to use that information in accordance with the terms of this Privacy Policy, which includes your right to limit our use of the Personal Information as described in this Policy (see "Who to Contact" below). The site you entered may also collect Personal Information from you about a third party. Please note that we use such information only for the specified purpose and we will not contact the third party again by e-mail unless and until the third party contacts us.

When you supply Personal Information at this web site or offline, it will be used for the express purpose for which it was collected (e.g., to enter you in a sweepstakes). It may also be used, with your consent, to contact you regarding other products, or National Fish and Seafood related information, which may be of interest to you. At any time, however, you may opt out of such future contact (See "Who to Contact" below).
In the course of doing business, we may employ other companies and individuals to perform a variety of functions on our behalf. For example, we may hire agencies to help administer consumer promotions, to analyze data, to fulfill orders you place, and to provide customer service. These agents may have access to personal information if it is needed to perform their functions for National Fish and Seafood; however, they are prohibited from using it for other purposes and they are required to maintain the information in confidence.
We will not sell, trade, rent or give individually identifying information to third parties. At times we may provide Personal Information and aggregate statistics about our visitors, database entries, web traffic patterns, and related site information we collect on our web site to selected vendors or third parties to analyze solely to help us improve our products and our web sites. Finally, please note that we will release your Personal Information if required to do so by law, or by search warrant, subpoena or court order, as described in detail in the section entitled Exceptional Circumstances (below).

What are cookies?
You may have heard of "cookies," which are files or pieces of information that are stored by your browser on your computer's hard drive. National Fish and Seafood may use cookies to collect other information during your visit to our web site, such as the particular site areas you visit and the products or services you buy through our web site. We collect this information to better tailor our site and our products to your interests and needs. Cookies may also be used to help speed up your future activities at our sites. For example, a site can recognize that you have provided Personal Information to us and refrain from requesting the same information a second time.
Most browsers are initially set to accept cookies. If you'd prefer, you can set yours to refuse cookies or to alert you when cookies are being sent. Refusal of cookies at the site you entered may result in an inability to visit certain areas of the site or to receive personalized information when you visit the site.
In addition, we are constantly trying to improve how we promote our web sites. To help us do this, we may measure the effectiveness of our web presence by determining what you clicked on to get to our site.
Site measurement statistics may be used to personalize your web site experience, as well as to evaluate - anonymously and in the aggregate - statistics about usage of the web site. Information about your computer, such as your IP address (a number assigned to your computer whenever you surf the Internet), the type of Internet browser you are using and the type of computer operating system you are using may also be collected and linked to your Personal Information. This is to ensure that our web sites present the best web experience for visitors, and that they are an effective information resource.
Some of the pages you visit may also collect information through the use of pixel tags (also called clear gifs) that may be shared with third parties which directly support National Fish and Seafood promotional activities and web site development. The information collected through the use of these pixel tags is not, however, personally identifiable, although it could be linked to your Personal Information.
Finally, we may supplement the information that you provide us with other information that we receive from third parties. We do this for marketing purposes in order to provide more targeted products and services to meet your needs.
What are Web beacons and how do we use them?
Some of our Web pages and e-mail updates may contain electronic images called Web beacons, sometimes known as one pixel GIFs, clear GIFs or pixel tags. On Web sites, these allow us to count visitors who have viewed our pages. In promotional e-mail messages/newsletters they allow us to count how many subscribers have read them. Web beacons allow us to develop statistical information about the activities and features that most interest our consumers for the purpose of providing more personalized content. They are not used to access personally identifiable information without your consent.

We do not solicit any personal information from children. If you are not 18 or older, you are not authorized to use the Site. Parents should be aware that there are parental control tools available online that you can use to prevent your children from submitting information online without parental permission or from accessing material that is harmful to minors.
We might permit a child to send us an e-mail. We will respond to or deliver these e-mails, but we do not store the names, e-mail addresses, or the e-mails themselves in our operational database. We do not maintain this information, nor do we share it with third parties (other than support service companies as described above).
Under federal law, websites directed to children under 13 are prohibited from conditioning a child's participation in an activity on the child's disclosing more personal information than is reasonably necessary to engage in the activity. We comply fully with this requirement.
Upon proper identification, any parent can review any personal information we have collected from their child, if we are still maintaining the information in our operational database. They may also request that the information be deleted from our database, and refuse to permit further collection or use of their child's information. If you are a parent and wish to exercise these rights, please contact National Fish and Seafood (See "Who To Contact", below).

We may offer chat rooms, message or bulletin boards, or interactive areas where visitors may post comments or information for our visitors’ enjoyment. If there is a chat room, bulletin or message board, social networking opportunities or other interactive areas where personal information may be posted at this site, be sure to check posted rules before entering, as you will be bound by them as well as this Privacy Policy and the Terms of Use that may apply. Rules for participation in interactive features may establish age and other restrictions on participation. As you know, anything you post online is available for the world to see. We make no representations and undertake no obligations as to information you voluntarily post.

National Fish and Seafood may offer links to other sites outside the National Fish and Seafood web site. However, we try to link only with Web sites that share our values. You should always check the privacy policy of any linked Web site to understand their personal information collection practices, including how they may use cookies. We are not responsible for the content or information collection policies of sites operated by other companies. If you visit another site, you should review their privacy and other policies.
This site may contain links to social media platforms, and you may be given the choice of connecting to one or more social media platforms from this site and/or integrating your social media experience with a program or promotion on this site. If you choose to do so, depending on your social media privacy settings, the personal information that you post, transmit or otherwise make available on the social media platform may be viewed and/or used by others. National Fish and Seafood does not control and is not responsible for any use of your personal information by or through the social media platform. By linking to a social media platform, you assume the risk that the personal information you provide on that platform may be viewed and/or used by third parties for any purposes.
National Fish and Seafood has not reviewed all of the sites that may be linked to the Site and is not responsible for the content of any off-site pages. Viewing all other sites is at your own risk.

National Fish and Seafood is under no obligation to monitor any posting or transmission to or about the Site and assumes no responsibility or liability arising from the content of any such posting or transmission nor for any error, defamation, libel, slander, omission, falsehood, obscenity, pornography, profanity, danger, or inaccuracy contained therein or related thereto. You are prohibited from posting or transmitting any unlawful, threatening, libelous, defamatory, obscene, scandalous, inflammatory, pornographic, or profane material or any material that could constitute or encourage conduct that would be considered a criminal offense, give rise to civil liability, or otherwise violate any law. National Fish and Seafood will fully cooperate with any law enforcement authorities or court order requesting or directing Frito-Lay to disclose the identity of anyone posting any such information or materials.

National Fish and Seafood reserves the right to use or disclose your personal information, without notice, if required to do so by any law, regulation, or legal request, or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law, conduct investigations or possible breaches of law, or comply with legal process served on National Fish and Seafood or the site; (b) protect and defend the rights or property of National Fish and Seafood or another legitimate third party; (c) facilitate the sale of National Fish and Seafood or any of its brands and, (d) act under exigent circumstances to protect the personal safety of users of National Fish and Seafood, our employees or the public.

We take reasonable precautions to keep your Personal Information secure. All personally identifiable information is subject to restricted access to prevent unauthorized access, modification or misuse.

National Fish and Seafood reserves the right to change or remove this Privacy Policy at our discretion. We will post any new policy here and we encourage you to visit this area frequently to stay informed.

Please write to us at: National Fish & Seafood Incorporated, 11-15 Parker Street, Gloucester, MA 01930; email us at:; or call us at 1-800-229-1750, if you have any comments or questions about this Privacy Policy or to report any violations of the Privacy Policy. We will respond to you within 24 to 48 hours in most cases.
Policy Updated: June 2012