If you choose not to provide Personal Information on this site or offline, you may not be able to do certain things, like access particular areas of the site, enter a sweepstakes or contest, or send us an e-mail.
COLLECTION OF PERSONAL INFORMATION BY NATIONAL FISH & SEAFOOD
Our website is primarily designed and intended for adults. We may ask visitors to enter a birth date to restrict those who are underage from accessing certain sites, areas or features. If we learn we are dealing with a child (as defined by local law), we may ask for the e-mail address of a parent and make an effort to contact them to determine if the child has permission to provide information to us.
HOW WE USE YOUR INFORMATION
When you supply Personal Information at this web site or offline, it will be used for the express purpose for which it was collected (e.g., to enter you in a sweepstakes). It may also be used, with your consent, to contact you regarding other products, or National Fish and Seafood related information, which may be of interest to you. At any time, however, you may opt out of such future contact (See "Who to Contact" below).
In the course of doing business, we may employ other companies and individuals to perform a variety of functions on our behalf. For example, we may hire agencies to help administer consumer promotions, to analyze data, to fulfill orders you place, and to provide customer service. These agents may have access to personal information if it is needed to perform their functions for National Fish and Seafood; however, they are prohibited from using it for other purposes and they are required to maintain the information in confidence.
We will not sell, trade, rent or give individually identifying information to third parties. At times we may provide Personal Information and aggregate statistics about our visitors, database entries, web traffic patterns, and related site information we collect on our web site to selected vendors or third parties to analyze solely to help us improve our products and our web sites. Finally, please note that we will release your Personal Information if required to do so by law, or by search warrant, subpoena or court order, as described in detail in the section entitled Exceptional Circumstances (below).
HOW DO WE USE "COOKIES" AND WEB BEACONS?
What are cookies?
In addition, we are constantly trying to improve how we promote our web sites. To help us do this, we may measure the effectiveness of our web presence by determining what you clicked on to get to our site.
Site measurement statistics may be used to personalize your web site experience, as well as to evaluate - anonymously and in the aggregate - statistics about usage of the web site. Information about your computer, such as your IP address (a number assigned to your computer whenever you surf the Internet), the type of Internet browser you are using and the type of computer operating system you are using may also be collected and linked to your Personal Information. This is to ensure that our web sites present the best web experience for visitors, and that they are an effective information resource.
Some of the pages you visit may also collect information through the use of pixel tags (also called clear gifs) that may be shared with third parties which directly support National Fish and Seafood promotional activities and web site development. The information collected through the use of these pixel tags is not, however, personally identifiable, although it could be linked to your Personal Information.
Finally, we may supplement the information that you provide us with other information that we receive from third parties. We do this for marketing purposes in order to provide more targeted products and services to meet your needs.
What are Web beacons and how do we use them?
Some of our Web pages and e-mail updates may contain electronic images called Web beacons, sometimes known as one pixel GIFs, clear GIFs or pixel tags. On Web sites, these allow us to count visitors who have viewed our pages. In promotional e-mail messages/newsletters they allow us to count how many subscribers have read them. Web beacons allow us to develop statistical information about the activities and features that most interest our consumers for the purpose of providing more personalized content. They are not used to access personally identifiable information without your consent.
We do not solicit any personal information from children. If you are not 18 or older, you are not authorized to use the Site. Parents should be aware that there are parental control tools available online that you can use to prevent your children from submitting information online without parental permission or from accessing material that is harmful to minors.
We might permit a child to send us an e-mail. We will respond to or deliver these e-mails, but we do not store the names, e-mail addresses, or the e-mails themselves in our operational database. We do not maintain this information, nor do we share it with third parties (other than support service companies as described above).
Under federal law, websites directed to children under 13 are prohibited from conditioning a child's participation in an activity on the child's disclosing more personal information than is reasonably necessary to engage in the activity. We comply fully with this requirement.
Upon proper identification, any parent can review any personal information we have collected from their child, if we are still maintaining the information in our operational database. They may also request that the information be deleted from our database, and refuse to permit further collection or use of their child's information. If you are a parent and wish to exercise these rights, please contact National Fish and Seafood (See "Who To Contact", below).
WHAT ABOUT CHAT ROOMS, MESSAGE BOARDS, OR OTHER INTERACTIVE FORUMS?
WHAT ABOUT LINKS TO OTHER WEB SITES?
This site may contain links to social media platforms, and you may be given the choice of connecting to one or more social media platforms from this site and/or integrating your social media experience with a program or promotion on this site. If you choose to do so, depending on your social media privacy settings, the personal information that you post, transmit or otherwise make available on the social media platform may be viewed and/or used by others. National Fish and Seafood does not control and is not responsible for any use of your personal information by or through the social media platform. By linking to a social media platform, you assume the risk that the personal information you provide on that platform may be viewed and/or used by third parties for any purposes.
National Fish and Seafood has not reviewed all of the sites that may be linked to the Site and is not responsible for the content of any off-site pages. Viewing all other sites is at your own risk.
National Fish and Seafood is under no obligation to monitor any posting or transmission to or about the Site and assumes no responsibility or liability arising from the content of any such posting or transmission nor for any error, defamation, libel, slander, omission, falsehood, obscenity, pornography, profanity, danger, or inaccuracy contained therein or related thereto. You are prohibited from posting or transmitting any unlawful, threatening, libelous, defamatory, obscene, scandalous, inflammatory, pornographic, or profane material or any material that could constitute or encourage conduct that would be considered a criminal offense, give rise to civil liability, or otherwise violate any law. National Fish and Seafood will fully cooperate with any law enforcement authorities or court order requesting or directing Frito-Lay to disclose the identity of anyone posting any such information or materials.
National Fish and Seafood reserves the right to use or disclose your personal information, without notice, if required to do so by any law, regulation, or legal request, or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law, conduct investigations or possible breaches of law, or comply with legal process served on National Fish and Seafood or the site; (b) protect and defend the rights or property of National Fish and Seafood or another legitimate third party; (c) facilitate the sale of National Fish and Seafood or any of its brands and, (d) act under exigent circumstances to protect the personal safety of users of National Fish and Seafood, our employees or the public.
SECURITY OF INFORMATION
We take reasonable precautions to keep your Personal Information secure. All personally identifiable information is subject to restricted access to prevent unauthorized access, modification or misuse.
CHANGES IN OUR POLICY
WHO TO CONTACT
Policy Updated: June 2012